Lucky door symbols, Northern China

Chun Jie, the Spring festival or as we know it in the West, Chinese New Year, is on its way. Chun Jie means returning home for big family reunion dinners, gifts of money and food and doing all you can to ensure a lucky new year (including as you see here pasting up traditional lucky wishes). Chun Jie represents a huge sales spike and last year 100 million people traveled by train over the Chun Jie period. In one day alone, the last day of the main festival period, 53.6 million people traveled in cars, buses, trains and planes. (Xinhua).
Getting your Chun Jie strategy right is crucial for sales but what Chun Jie is changing in China. We’re currently filming two families over the festival - one rural and one urban, to document what Chun Jie means to these two different families, how it’s changing and why. The final film will be for sale so to sit down for a real reunion dinner please get in touch.