These are some stills from one of our recent films made over Chinese New Year in Lower Teir China. The top tiers of China may be more blasé about the annual festivals but lower teir observances remain a traditional affair. Rituals to bring prosperity and fertility are central, centuries-old core motivators marketeers should take note of.

For those wanting to know more about the different sides of Chinese New Year we have 3 films available: Chinese New Year in Rural China, Train Home - the trials of traveling at New Year and Getting Ready, a look at the Reunion Dinner.